Overview
As a Marketing Specialist for our North American market, you will support the North American Marketing Team in designing and executing integrated marketing programs across two key areas: enterprise offerings and non-enterprise/public programs to drive revenue growth and deepen Prosci’s relationships with prospects and clients. Working closely with the Marketing CoA and Sales team, you will support the execution of innovative Account-Based and Persona-Based Marketing initiatives, activate industry vertical strategies through partnerships and events, and expand Prosci’s footprint across the North American Region.
Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.
At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.
Check out our website for more about our team and approach: https://www.prosci.com/about.
Key Responsibilities
Supporting Sales Targets
- Support the NAMER Marketing Team in planning and executing end-to-end marketing initiatives, from strategy definition to execution and performance reporting (including email, social media, events, and campaigns).
- Collaborate closely with the Sales and Training team to align marketing activities with business goals and revenue targets, ensuring every initiative drives measurable results.
- Drive demand generation for Prosci enterprise offerings in partnership with the Regional Sales team, supporting budget targets and expansion of non-training revenue streams (including advisory and licensing programs).
- Assess regional performance and provide data-driven recommendations to inform future marketing plans and resource allocation.
- Support Account-Based Marketing (ABM) campaigns for key enterprise accounts, including custom content and multi-touch engagement strategies.
- Support marketing activities to drive registrations, including emails, webinars, social media and events.
Vertical Marketing
- Focus on industry verticals through strategic partnerships to elevate Prosci’s offerings.
- Execute and attend key events aligning with Prosci’s market and key industries.
- Execute key webinars in the region to support business and marketing goals.
- Source case studies, testimonials and references focusing on verticals and key market segments.
Digital and Social Marketing
- Support the execution of marketing campaigns, including tactics such as email marketing, social media, events, strategic partnerships, and webinars.
- Collaborate with digital marketing, creative, and content teams to run SEA, SEO, content syndication, and LinkedIn ads.
- Help manage social media presence for the region, creating engaging content that positions Prosci as a thought leader in the industry.
Teamwork
- Partner with Marketing CoA team (Brand, Content, Operations, etc.) to execute strategy for the region, defining strategies, channels, and tactics, and evaluating results (productivity and ROI when data is available).
- Collaborate closely with the Sales, Delivery, and Operations teams to ensure alignment on business goals.
- Leverage corporate and region-wide marketing content, translating and localizing as needed to better serve the market.
- Work closely with the regional marketing team to share and leverage learnings and synergies, collaborating in key Global or multi-regional projects
Strategic Oversight
- Help define the marketing plan for the market, including budget allocation and strategy, in alignment with global and regional objectives and strategies
- Track campaign and marketing activities and report on results
- Participate and collaborate with the Global Content team to strengthen our market position.
Other
- Gather market insights on trends and customer needs, as well as competitor landscape, and share these with the Sales team and Marketing COA to inform strategic decisions.
- Undertake additional Marketing activities and initiatives as assigned.
Requirements
Success Profile
Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.
Competencies
- Collaborates: Ability to work effectively with cross-functional teams to achieve common goals; work closely with the sales and global marketing teams and other stakeholders to influence global marketing direction, leverage global marketing initiatives for local markets.
- Communicates Effectively: Clearly and professionally shares information, updates, and ideas with teammates and partners, ensuring alignment and clarity across marketing activities.
- Plans & Aligns: Organizes day‑to‑day marketing tasks and timelines to support campaign plans, ensuring work is aligned with priorities, goals, and deadlines.
- Results Oriented: Drive toward measurable outcomes; take ownership of deliverables and follow through to completion; demonstrate accountability for campaign performance and business impact.
- Attention to detail: Ensures marketing materials, campaigns, and deliverables are accurate, polished, and executed to a high standard across channels and programs.
Technical Skills
- Must have experience using HubSpot, or similar marketing platform.
- Proficiency in Office 365, CRM systems (Salesforce), LinkedIn Advertising, LinkedIn Navigator
- Project management tools (Asana or similar) for campaign coordination and workflow management
- Basic design capabilities are a nice-to-have (Canva, Adobe Creative Suite, or similar) for creating marketing assets.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or related field or equivalent professional experience.
- Must have 2+ years of professional services marketing in a B2B setting.
- Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting.
- Experience supporting sales teams, including lead generation, nurture programs, and pipeline contribution.
- Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels.
- Organizational skills and attention to detail are crucial.
- Strong analytical skills to interpret ROI and performance marketing KPIs.
- French-speaking proficiency is an asset.
Additional Information
Travel Requirements: This role requires travel up to 4 times per year for internal team meetings and industry events.
Work Location: This is a remote role. We are open to either US or Canada.
Compensation: $63,000 - $77,000 CAD is the projected range of annual base salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program.