Marketing Coordinator

One North is seeking a Marketing Coordinator to join their dynamic Marketing team. The role involves assisting in the development and execution of digital marketing programs, recruitment marketing campaigns, and program analysis, while also managing various marketing communications efforts.

Responsibilities

• Create compelling and engaging content — including website copy, blog entries, articles, and white papers — aligned to the agency’s strategic imperatives and vision
• Collaborate with our social partner to develop and execute engaging social content and campaigns, including leveraging templates and other design resources to create accompanying visual assets
• Create lists and manage RSVPs, develop landing pages, send email invitations, and create and deploy pre- and post-show communication
• Oversee the production of case studies, brochures, and other sales enablement tools (playbooks, battlecards, video overviews, etc.) designed to showcase the depth and breadth of our capabilities and inform both internal and external audiences
• Manage any award submissions on behalf of One North and our clients
• Create and maintain lists, develop and lay out newsletter templates, design and deploy campaigns, manage client communications, and track results
• Gather and analyze results of marketing-related activities — including website and blog traffic, social media, event and webinar attendance, email marketing campaign success, and sales enablement efforts — on a monthly basis
• Keep client and prospect lists updated on a regular basis
• Work with Client Account and Sales teams to ensure we have the latest contact details
• Continually develop and update strategic list segments and personas as necessary
• Develop strategic plans designed to track marketing influenced activity and opportunities
• Manage sponsorships and logistics for tradeshows
• Coordinate with subject matter experts to secure speaking opportunities and develop related content post-show
• Support the Talent Acquisition team with recruiting activities, including editing job descriptions, developing social posts/campaigns and ensuring One North has the necessary materials for recruitment events
• Manage the production of collateral materials, including editing content and working with designers and printers
• Manage the production of all internal marketing needs, including business cards, content for internal newsletters and intranets, employee headshots and bios, and other internal marketing-related communications and events

Skills

• Ideally 1 or more years of professional marketing or communications experience
• BA/BS in Marketing, Business, or Journalism, or a combination of experience and education in related area
• Previous experience working with websites and other marketing-focused technology solutions (experience using WordPress, HubSpot, and/or Sitecore a plus)
• Understanding of content marketing and sales enablement concepts and principles
• Excellent word processing skills, including experience with all Microsoft Office products (Word, Excel, PowerPoint, etc.)
• Ability to work well under pressure, prioritize, and meet deadlines
• Strong organizational skills, excellent written and verbal communication skills, and creative/critical problem-solving skills
• Must be detail-oriented
• Ability to thrive while collaborating within cross-functional groups and when working autonomously to solve marketing challenges
• Diplomatic and tactful, using a clear, courteous professional manner when dealing with both internal and external customers
• Able to adapt to change easily and handle multiple projects
• Enthusiastic and eager to learn and grow

Benefits

• Blue Cross Blue Shield PPO Health coverage
• Health savings account with employer-funded contributions
• Dental and Vision insurance
• Life/AD&D insurance
• Short/Long Term Disability insurance
• 401(k) plan
• Transportation Benefits
• 4 weeks of paid time off
• Company paid holidays
• Paid Parental and Primary Caregiver Leave
• Employee Perks Program

Company Overview