Marketing Coordinator

Fringe Sport is a growing DTC garage gym equipment company based in Austin, Texas. They are seeking a Marketing Coordinator to ensure the execution of marketing campaigns runs smoothly and error-free, handling tasks such as campaign QA, managing the marketing calendar, and coordinating cross-functional teams.

Responsibilities

• You will own marketing execution across the full stack — not just check boxes, but build the systems that make error-free execution repeatable:
• Campaign QA & Launch Execution. Every email, every promotion, every product launch gets a pre-launch QA checklist before it goes live. You run the checklist. You catch the broken link before 85,000 subscribers see it. You run weekly discount audits so expired codes don't silently drain revenue. Your #1 metric is Launch Error Rate — and your target is 0%
• Marketing Calendar. You own the 90-day rolling marketing calendar in Notion. You update it weekly. Everyone on the marketing team — our videographer, our designer, our email/SMS agency, our paid ads agency — plans from your calendar. If someone asks "what's going out this week?" the answer is always "check the calendar" and the calendar is always right
• Shopify & Merchandising. You update PDPs, create bundles and discount codes, configure hidden variant pages, manage category page ordering, and keep VideoWise video sliders current. When the Director says "launch this bundle at $1,499 with a free attachment offer on a password-protected early access page," you build it in Shopify and it works on the first attempt
• Content Creation (AI-Assisted). You use Claude and GPT daily to draft PDP descriptions, blog posts, social captions, and email content. Your drafts are 80% ready so the Director only needs to refine, not create from scratch. You also write content briefs and shot lists for our videographer
• Reporting. Every morning before standup, the daily huddle numbers are posted — revenue, orders, AOV, Dane 2 units, Belt Squat units. Every week, the scorecard is compiled. You don't just report numbers — you flag anomalies. "Dane 2 units dropped 40% this week" matters more than "Dane 2: 34 units."
• Cross-Functional Coordination. You coordinate across our videographer, designer, email/SMS agency, paid ads agency, plus customer service, product development, and supply chain. Marketing never promotes an out-of-stock product, never launches misaligned with inventory, and never runs an offer that CS doesn't know about. You're the glue
• Systems & Integrations. Shopify, Klaviyo, GA4, VideoWise, Postscript — you monitor the connections and catch sync failures before they corrupt our data
• Process Documentation. You build SOPs for every repeatable task. When you document a process, anyone on the team can pick it up and execute it using your SOP alone. SOPs are living documents — you update them when processes change
• Affiliate & Creator Coordination. When new product arrives at the warehouse, you ship it to affiliates within 48 hours. You track who received what. You follow up on content timelines. You make sure UGC and reviews get deployed to the right channels

Skills

• Hands-on Shopify experience. You've personally updated PDPs, created discounts, configured bundles, and managed product catalogs. Not 'worked at a company that used Shopify' — you've been in the admin. This is Day 1 work with no ramp time
• A track record of QA discipline. You've owned pre-launch checklists. You've caught errors before they went live. You check things twice because that's who you are, not because someone told you to
• Cross-functional coordination experience. You've coordinated deliverables across 3+ contributors — agencies, designers, content creators, other departments — against shared deadlines. You know what it takes to keep multiple people on track without being their manager
• Already using AI tools (Claude, GPT) daily to draft content and accelerate work
• Personal interest in strength training, fitness, or garage gyms
• Experience with Klaviyo, GA4, or VideoWise

Company Overview