Marketing Associate, HCP & Product Management

Role Summary

The Marketing Associate will play a critical execution and operational leadership role within HCP and Product Marketing. This individual will own the planning, execution, and reporting of product marketing initiatives, national and regional conferences, CME/CEU programs, and local awareness events.

This role goes beyond coordination - it requires ownership of processes, budgets, logistics, vendor management, and compliance documentation to ensure Koya delivers a professional, measurable, and inspection-ready presence across all touchpoints.

The ideal candidate has experience in medical device or healthcare marketing, understands the regulatory landscape governing promotional and educational activities, and thrives in a fast-paced, scaling organization.

Key Responsibilities

HCP & Product Marketing Ownership

● Execution of HCP and patient focused marketing initiatives, including promotional campaigns, educational programs, and product marketing activities aligned with company goals and brand positioning

● Development, review, and maintenance of promotional materials (print, digital, and sales tools) in collaboration with internal stakeholders and external agencies

● Lead product marketing deliverables such as presentations, brochures, white papers, and training materials

● Support product launches, collateral updates, and field communications

● Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons

● Utilize market research platforms to uncover key insights, track target engagement and optimize outreach

● Monitor trends including guideline updates, reimbursement changes, and emerging technologies

● Translate insights into actionable marketing plans and product enhancements

Conferences, CME & CEU Programs

● Manage national, regional, and local conferences, and workshops (booth logistics, shipping, collateral, schedules, and on-site support as needed)

● Manage planning, coordinating, and executing CME and CEU programs, including speaker logistics, materials, compliance documentation, and post-event follow-up

● Manage “Event in a Box” solutions to streamline local event execution, including content, signage, invitations and invoices

● Ensure compliance standards are met for all events and communicate requirements to stakeholders and local teams as needed

● Establish clear communication channels to ensure timely information sharing with internal stakeholders and event participants

● Manage promotional swag and branded materials inventory, ordering, and distribution

Campaign Execution

● Support execution of marketing campaigns, including email and social or paid campaigns as applicable

● Track and report campaign timelines, deliverables, and key performance metrics

● Assist with HCP and product content coordination across digital channels to ensure consistency and accuracy

Operational & Budget Support

● Track marketing budgets, invoices, and purchase orders; support monthly and quarterly budget reconciliation

● Manage timelines, calendars, and project trackers for marketing initiatives

● Coordinate with vendors, agencies, printers, and event partners

● Maintain organized repositories of marketing assets and documentation

● Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability

● Create and maintain documentation, playbooks, and training materials to support onboarding and ongoing education for marketing team members

Qualifications

Required

· Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field

· 2–5+ years of experience in product marketing, event management, or conference coordination within medical device or healthcare industry

· Strong understanding of healthcare compliance and regulatory considerations

· Proven track record supporting successful regional or national event execution

· Exceptional organizational, prioritization, and budgeting skills

· Ability to manage multiple projects and pivot in a fast-paced, evolving environment

· Proficiency in Microsoft Office (PowerPoint, Excel, Word)

· Willingness to travel up to 25%

Preferred

· Experience supporting medical device products and product launches

· Exposure to CME/CEU accredited programming

· Experience working with CRM or marketing automation platforms

· Startup or high-growth company experience

· Experience building standardized event processes or scalable systems

Core Competencies

· Execution-Focused: Able to move projects forward efficiently while maintaining quality and compliance

· Highly Organized: Strong ability to manage details, timelines, budgets, and multiple workstreams

· Collaborative: Works effectively with cross-functional teams including sales, clinical, regulatory, and external partners

· Adaptable & Curious: Comfortable operating in an evolving startup environment with shifting priorities

· Professional Communication: Clear written and verbal communication with internal teams, vendors, and HCP-facing partners

· Accountability & Ownership: Takes responsibility for deliverables and follows through to completion

#LI-REMOTE

Koya Medical, a privately held company founded in 2018, is a transformative healthcare company developing breakthrough treatments for venous diseases and lymphedema to enable joint contractions, patient mobility, and personalized care that is unavailable with traditional compression therapy. Koya is always looking for curious and passionate individuals who want to join a fast-paced team for a career in transforming venous and lymphatic care through innovative people-centric technologies that improve lives and empower self-care. Koya values integrity, humility, hard-work, camaraderie, and fun. We offer a base + bonus compensation package, and a competitive benefits program.