Lycored Food Sales Manager – Natural Color & Nutrition Ingredients (USA)

Location: Remote, USA

Reports to: Head of Global Food Sales

About Lycored

At Lycored, we are driven by a simple belief: nature gives us extraordinary tools to nourish, delight, and protect. For more than three decades, we’ve pioneered natural carotenoid‑based colors, taste, and wellness ingredients that support stability, clean label formulation, and vibrant consumer experiences.

We work at the intersection of science, sustainability, and sensory performance, partnering with leading food, beverage, and nutrition brands who rely on our natural color and wellness solutions for consistency, purity, and purpose.

About the Role

We are seeking a driven and knowledgeable B2B Sales Representative to drive revenue growth in the natural colorants and ingredient systems across the U.S. market. The ideal candidate will have a minimum of 4 years of B2B color ingredient sales experience, preferably selling to food, beverage, or related CPG manufacturing customers. This role blends new‑business development with technical consultative selling, requiring strong customer relationship skills and the ability to communicate value in a highly competitive, innovation‑driven market.

Key Responsibilities

Business Development & Account Management

• Identify, target, and acquire new B2B customers through networking, market mapping, cold outreach, and participation in industry events.
• Manage an active sales pipeline, prospecting new opportunities and nurturing existing accounts to drive continued growth.
• Build and maintain relationships with key decision‑makers in R&D, procurement, marketing, and operations across food and beverage product categories.
• Develop account plans aligned with annual sales targets, profitability goals, and category growth objectives.

Sales Execution & Forecasting

• Negotiate contracts, pricing, and terms to achieve revenue and profitability goals.
• Maintain accurate CRM records and sales forecasts.
• Prepare proposals, quotations, and pricing aligned with targets and market conditions.

Technical & Market Expertise

• Present and position natural color solutions by translating technical features into customer benefits.
• Stay informed on evolving trends in natural colors, consumer preferences, regulatory shifts, and competitive offerings.
• Provide customer feedback to R&D, applications, and product teams to guide new innovations and improve customer success.

Required Qualifications

• Minimum 4 years of B2B sales experience in the food ingredients, natural colorants, flavors, extracts, nutraceuticals, or related technical ingredient sectors.
• Bachelor’s degree in Food Science or Business, or related field.
• Proven success managing complex sales cycles and achieving sales targets in an ingredient‑driven environment.
• Strong communication, presentation, and interpersonal skills; ability to convey technical concepts to diverse stakeholders.
• Proficiency with CRM platforms and familiarity with sales forecasting best practices.
• Ability and willingness to travel for customer visits, trade shows, and internal meetings. (~25% travel)

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Preferred Qualifications

• Experience specifically in natural food colors, botanical extracts, or color systems used in food & beverage applications.
• Understanding of clean‑label formulation challenges, natural pigment stability, and regulatory nuances of natural colors.
• Existing network within food & beverage manufacturers, or flavor/ingredient distributors.

Key Competencies

• Negotiation, problem‑solving, and customer‑centric communication.
• Consultative selling with technical credibility.
• Market analysis, planning, and opportunity identification.
• Relationship building and stakeholder management across cross‑functional teams.
• Thrive in a virtual work setting.

Location

• United States – Remote.  Preferably CST or EST time zones.