Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
- EMPLOYER: Northland Properties Corporation (NPC)
- LOCATION: Ontario (Remote)
- EMPLOYMENT TYPE: Full Time
- COMPENSATION RANGE: Based on skills & experience
- BENEFITS: Health/Dental/Vision, RRSP, Paid Time Off, Employee Perks
About Denny’s
Denny's has established itself as an innovative leader in exceeding guest expectations since 1953. With 85+ restaurants across Canada, there are plenty of opportunities to experience the best in family dining. Our dedication to excellence revolves around our customers, and it is only by ensuring that you enjoy the best possible dining experience each and every time you come into our restaurants that we can attain our stated goal of becoming the best family restaurant chain in the world.
Great guest service and great value are our foundation, but those aren't the only components that have helped our success. It's also because of our people: committed, caring and energetic individuals who make Denny's the great place it is.
Strong leadership is another cornerstone at Denny's, and our hands-on team of experienced and dynamic managers can touch every aspect of our business from recruiting to marketing. We promote an entrepreneurial spirit throughout the company from the newest server to the most senior executive. Come join a company where you will have an opportunity to have fun, make money and be heard.
About Northland Properties
Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties Corporation is the force behind such brands as Sandman Hotel Group, The Sutton Place Hotels, Moxie’s Grill & Bar, Chop Steakhouse & Bar, Denny’s Restaurants, The Dallas Stars, and Northland Asset Management Company.
The Team & Role
Our Marketing team is comprised of talented individuals that collaborate daily to help the Denny’s brand grow and reach new customers. We work together to create creative and engaging strategies that promote Denny’s quality ingredients, amazing service and outstanding offers both nationally and inside local markets. The Local Restaurant Marketing Coordinator East will action approved projects with a high-level of detail, efficiency and organization.
Reporting to the Local Restaurant Marketing (LRM) Manager, this role will be responsible for the management and execution of approved Local Restaurant Marketing initiatives and location-specific information.
In this role, the LRM Coordinator will gain a strong understanding of how guest obsession differs in various markets across Eastern Canada. They will also work with Operators on actioning approved, custom local store marketing plans within the budget identified. They will build relationships with our operators (both corporate and franchise) and be seen as the Regional Marketing expert. They will work closely with other departments, coordinating effective local activations as well as have an opportunity to work on the marketing plans for the newest locations. Some travel is involved in this role.
A successful candidate will lead approved campaign execution with the support of the LRM Manager, as well as identify opportunities to tell engaging stories, improve current processes and drive sales in diverse regions across Canada.
Responsibilities
- The LRM Coordinator will lead the execution of various activations, ensuring workbacks are maintained with transparency and up to date communication.
- Execute integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring approved campaigns to launch.
- Maintain proactive workback schedules and provide copy and creative input across approved LRM campaigns.
- Collaborate with key stakeholders internally (brand leaders, GM’s, RMs, Director of Operations & Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
- Work in partnership with external agencies, vendors and key partners to execute campaigns and projects.
- Support the effective rollout and in-location adoption of Regional LRM Activations.
- Coordinate the deliverables of approved, location-based campaigns (Custom & Hyperlocal) Requests, Renovations, Closures, & New Opens).
- Ensure that accurate location-based information is displayed on all digital channels for Eastern Canada locations.
- Support the LRM Manager where necessary to continuously improve the LRM campaigns and processes.
- Support the creation of succinct reports with key marketing data points (campaign results, conversion rates, etc.)
- Support the creation of Standard Operating Procedure documents to optimize future processes, campaigns and strategies.
- With the guidance of the LRM Manager, develop custom LRM strategies and activations that benefit the specific needs of Eastern Canada locations and regions.
- With the support of the LRM Manager, maintain the approved LRM Budget with respect to Regional and Hyperlocal activations.
- Support coordination and oversight of the fiscal budget for defined corporate and franchise LRM initiatives.
- Execute administrative budget management needs, with the guidance and framework of the approved strategic budget plans, outlined by the LRM Manager.
- Work directly with Vendors, Operations and the Accounts Payable teams to ensure invoicing processes and payments remain organized and timely.
- Support the local implementation and success of Denny’s (Brand) Marketing, Bar One and TOD Campaigns as needed.
- Regularly visit to East Coast (Ontario & Atlantic Canada) Denny’s Canada Locations, as well as Renovations & New Opens.
- Audit location-based campaign adoption and local marketing best-practices.
- Offer new ideas to ensure relevance and top-of-mind awareness of the Brand to both current and new consumers inside local markets.
Qualifications
- You have 2-3 years of relevant field, regional or brand marketing, or communications experience.
- You are familiar with various Digital ad platforms & WordPress (website builder).
- You are incredibly organized - Able to manage multiple projects and with changing timelines and are familiar with Project Management software (Asana).
- You are highly collaborative – Enjoy fostering relationships with internal teams and external partners.
- You analyze and leverage data with the aim of continuous improvement and data-based decision making.
- You are process orientated and comfortable developing optimized procedures and communications for approved LRM activations.
- You work well in dynamic working environments where every day is different, and you have a positive mindset as you tackle new tasks.
- You are a self-starter who takes initiative in their projects and problem-solving to find more efficient ways of working.
- You are a strong communicator; articulate and confident to coordinate and contribute to cross-functional meetings & teams.
- You are a brand ambassador who will motivate operations and drive commitment to best practices from restaurant teams during campaigns.
- You are value driven at your core, operating with integrity, honesty, and trust, with a passion for hospitality.
- You have a valid driver’s license and a reliable vehicle to support regional travel requirements.
Perks & Benefits
- Development opportunities and a robust career development plan
- Competitive wages
- RRSP employer contributions (after one year)
- Employee and Family Assistance Program (counselling, wellness services, etc.)
- Medical, dental and life insurance
- Employee discounts with Denny’s Canada, Sandman Hotel Group, Moxie’s Grill & Bar, Chop Steakhouse & Bar, Shark Club Sports Bar & Grill, Revelstoke Mountain Resort, Grouse Mountain, and more!
Work & Travel
The candidate must live in Ontario. You’ll work a fully remote role so must be able to work comfortably and effectively from home and Denny’s locations. Some travel is required with this role, including periodically to the Vancouver Head Office.
Submission of resume does not guarantee an interview or transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with Company, however, only those applicants we wish to interview will receive a reply to their application.
NPC uses AI enabled tools to assist with application management. All hiring decisions are made by people. We do not use AI to screen, assess or select applicants for this posting. NPC is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. NPC does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Accommodations are available at any stage of the recruitment process upon request. If you need support, please email [email protected]. NPC takes seriously its obligations under the Human Rights Code.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.