Mission Statement & Values:
Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we
serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities.
Job Summary:
The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture
systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning.
This individual leads the strategy, buildout, optimization, and ongoing management of lifecycle marketing systems inside a connected HubSpot-enabled ecosystem. The role sits at the center of nurture journeys, onboarding communication, email and SMS automation, retention strategy, audience engagement, CRM communication flows, and personalized customer
experiences.
Essential Duties & Responsibilities
Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey.
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.
Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement
Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints
Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing
Serves as a key operational lead for lifecycle marketing execution inside HubSpot.
Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems
Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies
Partners with VP of Marketing, and other leaders to improve automation architecture, CRM structure, segmentation consistency, and data quality
Leads execution and optimization of email communications across multiple audience segments and lifecycle stages
Builds personalized engagement strategies based on audience behavior, interests, and journey progression
Supports communication strategies related to onboarding, engagement, retention, renewals, re-engagement, event follow-up, enrollment nurturing, partner communication, and product and program engagement
Ensures messaging aligns with audience intent, lifecycle stage, and brand voice
Partners with internal and external Content and Creative collaborators to create cohesive, human-centered audience experiences
Builds and refines list segmentation strategies that support personalized customer journeys
Creates behavior-based audience pathways tied to engagement, lifecycle stage, audience type, geography, customer activity, and program interest
Ensures audiences receive timely, relevant, and meaningful communication throughout their journey
Optimizes personalization strategies based on customer insight and performance data
Monitors and optimizes lifecycle marketing performance across nurture systems and customer journeys
Builds analytics dashboards and reporting frameworks tied to engagement, open and click-through rates, journey progression, retention, conversion, audience activity, re-engagement, and participation
Conducts A/B testing and optimization across subject lines, messaging, timing, workflow structure, audience segmentation, and calls to action
Translates engagement and journey data into actionable recommendations and audience insights
Collaborates with a wide range of internal partners across both Acelero Learning and Shine Early Learning to align campaigns, nurture systems, and customer journeys with shared growth priorities, including close coordination with Marketing, Sales, IT/Product, Operations, and program leaders
Supports integrated campaigns and organizational priorities across both brands
Ensures campaigns, nurture systems, onboarding flows, and customer journeys remain strategically connected across channels and touchpoints
Participates in assigned meetings, events and training as required
Non-Essential Duties:
Performs any and all other duties (or functions) as assigned.
Job Specifications:
To perform this job successfully, an individual must be able to carry out each essential duty in a satisfactory manner. The job specifications listed are representative of the education and experience, the physical requirements, as well as the knowledge, skill and/or ability (KSAs) that are generally necessary for the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Requirements:
Bachelor's degree
7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
Physical exam and background checks are required for this position
Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
Must have a valid driver's license and/or reliable transportation
Knowledge, Skills, & Abilities:
Strong hands-on experience with HubSpot.
Experience building automated nurture systems and customer journey workflows
Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy
Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams
Strong analytical mindset with ability to translate engagement data into actionable insights
Excellent organizational and project management skills
Comfortable operating in evolving, collaborative, and fast-moving environments
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
Experience supporting B2B and B2C audiences
Physical Requirements:
Ability to sit most of the time with some bending and reaching.
Ability to stand, walk, and bend periodically.
Ability to engage in repetitive movement of wrists, hands, and fingers typing and/or writing.
Ability to work frequently at close visual range (i.e. preparing and analyzing data and figures, accounting, transcription, computer terminal, extensive reading).
Ability to receive and respond to oral communication.
Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
Work Environment:
Work is generally performed in a remote environment.
Standard office equipment generally used includes:
Smartphone/Telephone
Personal Computer (monitor, keyboard, and mouse), Laptop, or Tablet
May be required to operate a motor vehicle during the course of duties.
When, Where, and How Much
When: Summer/Fall 2026
Where: Remote (10% Travel)
How Much: $70,000 - $80,000 + Comprehensive Benefits Package
Why You’ll Love Working With Us
At Shine Early Learning, our mission is bold: to eliminate the gap between children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve.
As part of the Strategy & Growth team, you’ll help build the systems and infrastructure that make mission-aligned growth possible. Your work will directly support leaders making decisions that expand access, strengthen partnerships, and increase impact for children and families nationwide.
Robust benefits that support your total wellbeing, including:
Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
Health Savings Account (HSA) with company contributions up to $800 annually
Flexible Spending Accounts (FSA) for health and dependent care expenses
401(k) Retirement Plan with up to 4% company match and immediate vesting
Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
Up to $500 per year in Professional Development Reimbursements
Employee Assistance Program (EAP) with counseling and mental wellness support
Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks
We are an equal opportunity employer committed to creating a diverse and healthy workplace.
We are an equal opportunity employer, committed to creating a diverse and healthy workplace.
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