For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
Position Description:
As a Growth Marketing Campaign Strategist on PAR Technology's Demand Generation team, you are the connective tissue between marketing and sales. Your primary focus is demand generation — building, writing, and managing outbound campaigns that move franchisee operators and corporate prospects from unaware to engaged, and from engaged to booked meetings with the sales team. You don't close deals. You create the conditions that make closing possible.
Position Location:
Minneapolis, MN (Remote)
Reports To:
Digital Marketing Manager
What We’re Looking For:
Requirements:
Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing
Strong copywriting skills with the ability to write in a conversational, empathy-led voice — not a marketing-blast voice
AI forward - with an eagerness to experiment and learn
Experience building or managing sequenced outreach campaigns in a sales engagement platform (Gong Engage, Outreach, Salesloft, or similar)
Demonstrated ability to analyze campaign performance data and make data-driven decisions about messaging and sequencing
Comfort working across multiple tools and platforms simultaneously in a fast-moving environment
Additional skills:
Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred
Familiarity with Salesforce CRM
Basic HTML email knowledge (Pardot or similar platform)
Experience with WordPress and a drag-and-drop page builder (Elementor preferred)
Visual design experience in Canva or a similar tool
Video editing experience (Descript or similar)
Unleash your potential: What you will be doing and owning:
Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers across PAR's FAST, FAM, and SDR sales teams
Build and manage multi-step sequenced campaigns inside Gong Engage, including email, call, and LinkedIn touchpoints, ensuring each sequence introduces new angles rather than repeating the same message
Design branded email banners in Canva and produce full HTML promotional emails for webinars, product launches, and events via Pardot/Marketing Cloud
Build and update brand-specific landing pages on partech.com using WordPress and Elementor, including co-branded corporate partnership pages, compliance/mandate pages, and new rooftop acquisition pages
Analyze campaign performance at the step and sequence level — open rates, reply rates, meeting conversion — and iterate on messaging, targeting, and sequencing accordingly
Meet regularly with FAST, FAM, and SDR sales leaders and reps to understand pipeline needs, contact language, and objection patterns that sharpen campaign effectiveness
Stay current on franchise brand news, DSP policy changes, and operator pain points to anchor campaigns in timely, relevant context
Produce and edit video content using Descript as needed, including webinar clips and short-form campaign assets
Interview Process:
Interview #1: Video interview with Talent Acquisition Team
Interview #2: Video interview with the Hiring Manager (via MS Teams)
Interview #3: Video interview with the Team (via MS Teams)
PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact [email protected]. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.