Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: GenAI Creative Director
Location: Remote working until further notice
A little bit about the role:
Awareness and adoption of GenAI technology has transformed advertising, creating entirely new opportunities, and challenges for creative teams. We’re looking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform, Pencil, and will be using Pencil along with a full range of other AI tools to ensure you and the team deliver high-performing, innovative ads. Looking for someone who has global beauty brand exposure.
You’ll be the go-to leader for creative problem-solving, guiding your team to push the boundaries of GenAI’s potential, overcoming current limitations, and constantly evolving our creative approach as the technology advances.
We need a multi-skilled CD who will direct, inspire, and uplift creative talent at every level, while driving a culture of innovation, positivity, and excellence in GenAI-powered advertising for Brandtech+.
What you'll be doing:
- Lead GenAI-Driven creative excellence.
- Set the standard for quality and originality in GenAI-powered advertising, personally guiding the creative process from brief to delivery.
- Oversee the end-to-end creation of GenAI content - providing direction on concept, copy, design, image/video generation, and final assembly - ensuring all work meets the highest creative and client standards.
- Foster a culture of experimentation and learning, keeping the team informed and inspired by emerging GenAI trends and best practices.
Inspire, Mentor, and Develop Teams
- Lead, support, and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight.
- Champion knowledge sharing, facilitate regular reviews, and drive growth at every level, ensuring a positive, collaborative culture.
- Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities across the team.
Client Partnership & Business Impact
- Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage expectations, educating stakeholders on GenAI’s potential and current limitations.
- Showcase BRANDTECH+ expertise through clear process transparency and successful case presentations to clients and the wider business.
- Contribute to business growth by sharing GenAI’s creative potential with clients and identifying opportunities for expanded engagement.
Shape Workflow & Brand Integrity
- Work closely with resourcing teams to allocate resources efficiently, ensuring the right expertise is applied to each project and deadlines are met.
- Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency at every touchpoint.
Drive Continuous Innovation
- Where needed, collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
- Provide actionable feedback, champion responsible GenAI deployment, and support the roll-out of new techniques and innovations across the team and business.
What you'll need:
- Experience working with Global Beauty or personal care brand.
- Be highly creative with a strong background in traditional (non AI) advertising.
- Track record of delivering real-world digital advertising.
- Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc).
- Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.
- A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.
- Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
- Passion for AI and new technology
- Proficiency in Adobe Creative Cloud and related creative software.
- Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams.
- Prior agency experience preferred; comfortable directing complex, cross-functional creative projects.
- Excellent written and spoken English, with public speaking, presentation, and client-facing communication abilities.
- Collaborative, solution-oriented mindset with a positive attitude towards GenAI’s creative potential.
- Strong commercial acumen; able to balance creative ambition with business objectives.
- Up-to-date understanding of the ethical and legal implications of GenAI in advertising to ensure responsible usage and outputs.
- Willingness to be hands-on and detail-oriented while also operating at a strategic level.
- Competency in Microsoft Office and other business tools.
Req ID - 17022
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'