Job Description: • own the client inquiry pipeline and monitor monthly inquiry trends • track and report on key marketing metrics (traffic, inquiries, referral sources, conversion) • diagnose changes in inquiry volume and recommend adjustments to restore or increase client flow • coordinate SEO strategy, website improvements, and digital visibility efforts • oversee Google Business Profile and online reputation systems • identify and test marketing experiments (ads, landing pages, referral outreach, etc.) • coordinate with external vendors or contractors executing marketing work • provide clear monthly reporting and strategic recommendations to leadership • oversee marketing materials to ensure alignment with brand and strategy • other duties as assigned Requirements: • strong, firsthand knowledge of marketing • high comfortability with technology and a willingness and ability to learn new platforms, as necessary • strong knowledge of analytics and reporting, including SEO and Google Analytics • ability to stay in alignment with brand-specific guidelines • strong understanding of current effective marketing practices • strong time management, interpersonal communication, and organizational skills • high levels of conscientiousness Benefits: • No additional benefits associated with contractor roles Apply tot his job