Marketing Automation Specialist
Philippines Full-Time Remote
Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of live events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
PlanetArt is looking for a Marketing Automation Specialist In this role, you will be responsible for data management, segmentation, designing, building, optimizing and analyzing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth.
This is a remote, work-from-home position.
What You’ll Do
Key Responsibilities
- Operate our marketing automation platforms—Cordial, Listrak, Braze and SES
- Execute marketing and automated email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
- Build, test, and launch automated email campaigns
- Responsible for email proofing, quality assurance process, advanced scheduling and final send/automation parameters
- Build emails and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices are in place
- Create nurturing workflows, segmentation strategies, to support initiatives across all lifecycle stages
- Continuously optimize workflows to improve engagement, conversion rates, and ROI
- Track performance metrics, run A/B tests, and optimize campaigns based on real data
- Stay on top of data privacy laws (GDPR, CAN-SPAM) and make sure we're always in the clear
- Perform other duties and special projects assigned as needed
Skills, Qualifications, and Requirements
- Required Experience:
o 3–5 years of hands-on experience with marketing automation tools
o Working knowledge of email marketing, including experience with email deployment tools
o Understanding of relational databases and data schema
- Required Skills:
- HTML & CSS for Email: Expertise in creating responsive, cross-client compatible emails using HTML and inline CSS, with a focus on table-based layouts and device-specific styling for various Email Service Providers (ESPs).
- Email Client & Testing Tools: Deep understanding of various email clients and testing tools such as Litmus or Email on Acid for cross-client testing and debugging, ensuring consistent and accurate email rendering across all platforms.
- Audience management: Experience with audience segmentation and suppression logic setup for trigger/lifecycle emails. Can manage the email trigger based on API, Event, data job, and other attributes.
- Email Marketing Platforms & Automation: Familiarity with platforms such as Listrak, Braze, or Cordial for campaign management, automation, and analytics, including tracking email performance and improving deliverability.
- Additional Qualifications:
o Excellent attention to detail
o Interest in learning new platforms and programs
o Exemplary communication and organizational skills
o Desire to shape new processes and continuously optimize
o Knowledge of regulatory requirements of email marketing (privacy regulations, CAN-SPAM, data management)
- Bonus Points: have marketing platform certifications
- A knack for solving problems with smart workflows, not manual work
- You're highly organized, detail-oriented, and comfortable keeping multiple initiatives on track in a fast-paced environment
- Strong analytics skills—you don't just report metrics, you find stories in the data
- A solid understanding of the full lead lifecycle and what makes a campaign click
- Experience working closely with marketing, ops, and product teams
- Comfortable navigating a variety of marketing and sales tools—and quick to pick up new ones when the stack evolves
What You Can Expect
Working Conditions
- Position requires long-term and fully remote work scheduled from (ex. 8:00 AM - 5:00 PM US Pacific Time)
- Position requires regular, continuous use of computer.
- Position requires regular sitting and standing.
- Position requires regular interaction with team members through the following methods: phone, WebEx, Slack, or email.
- Position requires time and screen tracking via Hubstaff
- Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
- Reliable high-speed internet access
- Noise-cancelling headset (if applicable)
- Private, distraction-free environment (if applicable)
- Pay Rate: ₱715 per hour or approximately ₱123,000 per month
- Paid Time Off
- Paid US Holidays