Level Ground is a company focused on fair trade and specialty coffee, emphasizing accessibility and sustainability. They are seeking a Digital Marketing Coordinator to assist in managing online marketing efforts, including Amazon and Shopify management, promotional campaigns, and performance analytics.
Responsibilities
- Create, update, and optimize product listings with accurate descriptions, images, and keywords
- Submit and track promotional, event, and marketing forms within Amazon Vendor/Seller Central
- Monitor account health, sales performance, and inventory levels
- Coordinate with supply chain and marketing teams to ensure timely fulfillment of promotions
- Manage advertising campaigns (e.g., Sponsored Products, Sponsored Brands) and analyze results
- Update product pages, pricing, and inventory in Shopify to maintain multiple online storefronts
- Coordinate creative requests for new product imagery, banners, and promotional graphics
- Ensure site design, copy, and visuals meet brand guidelines and provide a consistent customer experience
- Test and troubleshoot site changes to ensure functionality and mobile optimization
- Create promotional campaigns, discount codes, and landing pages
- Review analytics to assess site performance and implement improvements
- Support influencer and affiliate partnerships by coordinating product, tracking posts, and gathering performance data
- Develop, schedule, and publish content across paid and organic website partners
- Coordinate creative needs for ads, social content, and landing page assets with design/copy
- Monitor performance metrics to recommend optimizations
- Maintain brand consistency across all external digital placements
- Research emerging platforms, trends, and competitor activity to identify opportunities
- Coordinate timelines and deliverables for product launches, promotions, and seasonal campaigns across digital touchpoints
- Other duties as assigned
Skills
- Experience in Amazon Vendor/Seller Central
- Experience in Shopify's e-com platform
- Experience running advertisements on Google, Meta, or similar platforms
- Familiarity with digital marketing strategies and e-commerce best practices
- Comfort with Microsoft 365 suite
- Comfort with new technology and software programs
- Knowledge of the Adobe suite or Canva is an asset
- Understanding of the context of Consumer Packaged Goods & Specialty Coffee industries preferred
Benefits
- Comprehensive health and dental benefits plan
- Group RRSP plan
- Green transportation subsidy
- Product discounts
Company Overview
Level Ground Coffee Roasters was started in 1997 with a mission to trade fairly and directly with small-scale farmers in developing countries. It was founded in 1997, and is headquartered in Victoria, British Columbia, CAN, with a workforce of 11-50 employees. Its website is https://levelground.com.