Join Zepz: Breaking Down Borders, Together
We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.
About the role and team
The CRM Manager will play a pivotal role in shaping how we communicate with millions of users across our brands (WorldRemit and Sendwave). You will sit at the heart of our growth strategy, turning complex data and customer insights into meaningful, automated experiences that drive long-term loyalty.
You will be a strategic partner to the Director of CRM, helping to define our vision while being "hands-on" to ensure flawless execution across our global markets.
What you bring to the table
Proven track record in a CRM or Lifecycle Marketing role, ideally within a fast-paced fintech or high-growth consumer app environment.
Deep experience with enterprise-level CRM platforms and an understanding of how to integrate data feeds for real-time personalization.
You don’t just report numbers; you find the "why" behind the data and use it to steer your strategy.
Ability to influence stakeholders across different departments and communicate technical CRM concepts to non-technical audiences.
A passion for "flawless execution" and an eye for creative quality.
What you will focus on
Strategic Roadmap & Collaboration
Own the CRM growth strategy for the Sendwave wallet, with clear accountability for driving adoption, engagement, and repeat usage.
Lead CRM strategy for all new product launches across Zepz, ensuring lifecycle communications are designed to accelerate activation and long-term value from launch onward.
Partner with the Director of CRM to shape a growth-oriented lifecycle roadmap aligned to business priorities, revenue impact, and customer retention.
Work closely with Product, Analytics, Commercial, and Marketing teams to translate product strategy into high-impact CRM journeys that drive measurable outcomes.
Act as a growth advisor to stakeholders, identifying where CRM can unlock incremental value across the customer lifecycle.
Execution & Technical Excellence
Own day-to-day execution of CRM initiatives, balancing strategic leadership with hands-on campaign building and optimization.
Design, build, and deploy sophisticated automated journeys and one-off campaigns using Braze, grounded in behavioral segmentation and real-time signals.
Work confidently with Liquid to enable dynamic personalization at scale; experience with HTML and CSS is a strong plus.
Push the CRM platform to its full potential, ensuring we are consistently using advanced features to improve relevance, speed, and performance.
Champion creative quality and executional excellence across push, email, in-app, and SMS, ensuring every message drives clarity, action, and brand trust.
Optimization & Data Insights
Own performance monitoring across automated journeys and campaigns, with a strong focus on growth metrics such as activation, conversion, frequency, and retention.
Use experimentation (A/B testing), journey mapping, and content iteration to continuously improve lifecycle performance.
Translate data, customer insights, and market trends into clear, actionable optimization plans that deliver incremental growth.
Communicate results with impact, focusing on business outcomes rather than vanity metrics.
Mentorship & Leadership
Provide guidance and support to junior team members, fostering a culture of high performance and technical precision.
Act as a quality gate for CRM output, ensuring a consistently high standard of lifecycle strategy, technical precision, and delivery across brands.
If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join.
Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world.