Consultant, Omnichannel Strategy (HCP)

Consultant, Omnichannel Strategy (HCP)

ABOUT ODAIA
ODAIA noun
o·da·ia | 'oh-day-yeah
An Ancient Greek word referring to “tools of the trade.”
To learn more visit odaia.ai.
 

ODAIA delivers AI-powered commercial intelligence for life sciences - unifying data, accelerating results, and helping commercial teams deepen engagement to enhance care for providers and patients. ODAIA's AI platform transforms complex data into predictive, personalized insights, enabling commercial leaders to understand their customers, anticipate prescribing behaviors, and make the informed, strategic decisions that bring therapies to patients faster.

OUR MISSION

Reducing patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI. 


WHAT’S ON OFFER

Reporting to the Senior Director, Business Acceleration the primary role of the Consultant, Omnichannel Strategy (HCP) is to lead the customer experience with ODAIA’s products from kickoff to renewal.

You will partner closely with commercial, brand, and analytics teams to translate omnichannel performance data into clear recommendations, helping customers optimize campaigns, refine targeting, and demonstrate measurable ROI. The Business Acceleration Partner plays a critical role in embedding Campaign Intelligence into customers’ ongoing decision-making, acting as a trusted advisor who connects data, strategy, and real-world execution.

WHAT YOU WILL DO

Lead with a Consultant Mindset

• Serve as a trusted advisor to commercial, brand, and analytics teams by interpreting Campaign Intelligence insights and translating them into clear, actionable recommendations.
• Translate complex outputs into clear narratives and executive-ready insights for senior stakeholders to influence high-level decision-making.
• Consult with customers on campaign performance across all channels, identifying the "what," "why," and "what’s next" behind the data.

Own Customer Strategy & Value Realization

• Lead and manage day-to-day campaign strategy, including execution, optimization, and budget actualization in direct partnership with customers.
• Partner with customers to refine omnichannel strategies, ensuring tight alignment between brand objectives, channel mix, and real-world execution.
• Focus on incremental lift and ROI by leading regular performance reviews that demonstrate the impact of omnichannel initiatives.

Drive Engagement & Account Success

• Act as the strategic owner of customers’ omnichannel success post-deployment, ensuring Campaign Intelligence is embedded into their ongoing commercial DNA.
• Collaborate across the ecosystem, building deep partnerships with customer agencies, DSPs, and martech vendors to foster a culture of data-driven experimentation.
• Ensure long-term value maximization through continuous education, enablement, and proactive strategic guidance.

Deliver Structured, High-Impact Projects

• Lead strategic testing and experimentation, recommending ongoing optimizations to targeting strategies, journeys, and media spend based on HCP signals.
• Identify gaps in execution or channel strategy and proactively propose updates to campaigns, experiments, and measurement approaches.
• Collaborate internally with Product and Data Science to surface customer feedback and inform the future roadmap of omnichannel capabilities.

Enable Change & Adoption

• Support organizational change management by helping customers transition from static, manual reporting to dynamic, insight-led decision-making.
• Provide continuous enablement, ensuring customer teams are equipped to act on performance signals and evolve their marketing maturity.

Leverage Data & Insights

• Apply strong analytical rigor to drive measurable improvements, contributing to year-over-year growth across high-investment enterprise campaigns.
• Integrate HCP engagement signals and performance data to refine "rep-driven" vs. "non-rep-driven" channel strategies.
• Drive data-driven decision-making by translating observations into actionable improvements for campaign targeting and ad spend

WHAT YOU BRING

• 4+ years of experience in a client-facing, strategic role within SaaS, analytics, consulting, or technology-driven environments
• Hands-on experience supporting omnichannel marketing, campaign analytics, or commercial strategy within Pharma, Life Sciences, or Healthcare
• Strong ability to interpret complex performance data and translate it into clear recommendations for campaign optimization and media investment
• Experience advising customers on campaign performance, channel effectiveness, and ongoing optimization, not just implementation
• Deep understanding of the North American pharmaceutical marketing ecosystem, including brand teams, analytics, marketing operations, and commercial excellence
• Proven ability to become a trusted strategic partner to customers and customer vendors, (such as agencies, activation partners etc…) influencing decisions across brand, marketing, and analytics stakeholders
• Comfort operating in ambiguous environments where strategies evolve based on real-world results and insights
• Strong storytelling and communication skills, with the ability to present insights to both technical and non-technical audiences
• Analytical mindset with a consultative approach—focused on outcomes, impact, and ROI rather than outputs alone
• Highly collaborative, proactive, and action-oriented, with the ability to balance multiple priorities in a fast-paced environment
• Curious and continuously learning, with a passion for improving how omnichannel strategies are planned, executed, and optimized
• Low ego, high ownership, and motivated to make a meaningful impact for customers and patients alike

WHAT WE OFFER

Values-Based Culture

• We Ignite Innovation, Own It, and Stand Together

AI-Native Environment

• At ODAIA, we don't just deliver AI - we live it. We use AI and agentic automation to 10x our efficiency and impact, encouraging constant curiosity in leveraging and integrating AI

Comprehensive Rewards

• Meaningful stock option grants, immediate medical/dental enrollment, and flexible time off

Remote-First Flexibility

• WFH flexibility with intentional, high-value in-person collaboration and socials

LOCATION

ODAIA is a remote first organization, with employees located across Canada and the U.S. Our primary office hub is located in central downtown Toronto and walking distance from Union Station. 

EMPLOYMENT VERIFICATION

Any conditional offer of employment made to a successful candidate will be subject to the full satisfaction with the results of any background and reference checks.

JOB PROCESS & INTERVIEW DISCLOSURE 

ODAIA does not use artificial intelligence (AI) to review applications, filter or analyze resumes. 
Our recruitment team may use an AI-powered meeting assistant to record and transcribe interviews for note-taking purposes only. This tool helps our recruiters to be fully present during conversations with candidates who provide consent to this tool being used during an interview. This tool is used in compliance with privacy and employment laws across Canada and the U.S.

We respect the time candidates invest into participating in our recruitment process. ODAIA is committed to providing timely status updates on hiring decisions to all candidates following their final interview, in accordance with applicable employment laws. 

The anticipated base salary for this position ranges from $130,000 to $165,000 USD. 
This range represents ODAIA's good-faith estimate based on current market data and internal equity. Final compensation is determined through a comprehensive review of the successful candidate’s unique skill set, specialized experience, and relevant certifications. As such, the final offer may vary based on these specific factors. Salary expectations will be discussed collaboratively early in the process to ensure alignment. This role is also eligible for health benefits, stock options, and flexible time off policies as mentioned above.
 

Position Status: Please note that this is a newly created position and not related to an existing position vacancy or departure.

DIVERSITY, EQUITY & INCLUSION

ODAIA is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, respected and heard. We are committed to creating a diverse workplace, free from discrimination on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, disability status or any other characteristics protected by local laws, regulations or ordinances. 

ACCOMMODATIONS AND ACCESSIBILITY

Accommodations are available upon request. If you need assistance or accommodation due to a disability or special need at any stage of the recruitment process, please contact us at [email protected].