Everspring is a leading provider of AI-enabled education solutions. They are seeking a Business Development Representative to lead prospecting efforts and initiate new business opportunities with potential university clients.
Responsibilities
- Qualify and develop leads from company-activated marketing campaigns
- Drive outbound prospecting through a mix of calls, email, social outreach, and targeted account engagement
- Leverage data, intent signals, and modern sales tools to prioritize and personalize outreach
- Attend up to a dozen conferences and industry events every year
- Identify prospective client needs and suggest appropriate products and services
- Stay current with higher education operational and demographic trends
- Demonstrate an understanding of the different buying centers, the personas, and the triggers that motivate the prospects you must influence toward the sale
- Proactively seek new business opportunities in the market through social media outreach and using approved prospecting channels
- Hold discovery calls via Zoom and set up meetings or calls between qualified prospective clients and the sales team
- Stay current with new products and services, competitors, trends in AI, and new pricing and payment plans
- Support data management activities in Salesforce
- Setup outbound campaigns to targeted profiles using Salesforce
- Track and report on opportunity velocity and touchpoints using Salesforce
- Use AI toolkits such as Claude and GPT to accelerate workflows and improve communications
- Support sales team training activities
- Support cross-functional activity to support sales, including feedback loops to B2B on lead activity and efficacy
Skills
- BS degree in Marketing, Sales, Business Administration or relevant field
- Must be able to travel up to 25% of the year
- Applied working knowledge of Salesforce
- Experience supporting CRM and marketing-driven selling tactics
- Hands-on experience with multiple sales techniques, including self-initiated calls, zoom calls, and setup/working conferences and industry events
- Track record of achieving lead-flow and sales quotas
- Understanding of sales performance metrics
- Excellent communication and negotiation skills
- Ability to deliver highly engaging presentations to small and large groups
- Demonstrated understanding of the higher education operating environment
- Background selling products and services to higher-ed preferred
- Experience with virtual selling into higher-ed preferred
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role in the higher-education market preferred
Benefits
- Hybrid work arrangement
- Paid parental leave
- Medical, dental and vision insurance
- FSA
- HSA
- Employer-paid short-term and optional long-term disability
- 401k with an employer match vested immediately
- A generous PTO plan that accrues with tenure
- Professional development
- Tuition reimbursement program
- Discounted onsite gym
- Optional pet insurance
Company Overview
Everspring develops online and hybrid courses that deliver engagement free from traditional constraints. It was founded in 2011, and is headquartered in Evanston, Illinois, USA, with a workforce of 201-500 employees. Its website is http://everspringpartners.com.