Business Development Representative
Summary of Position:
Verisma is seeking a motivated and driven Business Development Representative (BDR) to support our commercial growth efforts. This role is ideal for someone who thrives on initiating conversations, uncovering opportunities, and building relationships that lead to business growth. Reporting into the Vice President of Marketing and working in close alignment with Sales, the BDR will play a critical role in qualifying inbound leads, executing strategic outbound outreach, and driving engagement ahead of key industry events. This position offers hands-on exposure to sales strategy, pipeline development, and market segmentation—providing a strong foundation for future growth within the commercial organization. Success in this role is measured by the ability to consistently meet monthly meeting quotas and contribute to pipeline generation.
Key Responsibilities:
Inbound Lead Qualification:
- Rapidly assess and qualify inbound leads from marketing channels
- Set meetings with high-potential prospects and ensure accurate Salesforce tracking
- Collaborate with Sales to ensure smooth handoff and follow-through
Strategic Prospecting:
- Execute targeted outbound efforts to engage prospective clients
- Maintain an active prospecting list and report progress regularly to Sales counterparts
- Use multiple channels (email, phone, social) to generate interest and schedule meetings
Event-Driven Engagement:
- Drive pre-event meeting scheduling to maximize Verisma’s investment in conferences and trade shows
- Invite and confirm attendance of clients and prospects to Verisma-hosted dinners and networking events
- Support post-event follow-up to convert interest into pipeline
Sales Alignment and Collaboration:
- Work hand-in-hand with Sales counterparts to identify high-value targets and refine outreach strategies
- Share insights from prospect interactions to inform messaging and positioning
- Stay agile and responsive to shifting priorities and market dynamics
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, preferred
- 2 years of healthcare IT experience driving sales conversations
- Proven experience in sales prospecting and desire to enter into a Sales Executive position in the future
- Familiarity with Salesforce is a plus
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Detail-oriented with a focus on data accuracy and cleanliness
- Ability to thrive in a fast-paced environment and adapt to changing team needs
- Ability to travel up to 10% of the time, as needed.