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B2B Digital Marketing Manager
Location: Remote (LATAM)
Employment Type: Full-Time, Independent Contractor
Schedule: Monday to Friday, 8:00 AM – 5:00 PM EST
About the Company
A fast-growing U.S.-based company providing innovative packaging and supply solutions to the foodservice industry is looking for a highly organized and creative B2B Digital Marketing Manager to join its remote team.
The company supports restaurants and hospitality brands with smart, sustainable, and customized packaging products. With a presence across North and South America, as well as Europe, the team values speed, creativity, efficiency, and strong client relationships.
About the Role
The B2B Digital Marketing Manager will be responsible for driving brand growth, lead generation, and marketing execution within the foodservice packaging sector. This role is ideal for someone who is proactive, detail-oriented, and comfortable managing multiple projects independently in a fast-paced environment.
The ideal candidate has strong experience in B2B marketing, understands how to engage business audiences, and can translate customer insights into effective campaigns, content, and brand positioning.
Key Responsibilities
Marketing Strategy & Lead Generation
- Plan and execute multi-channel marketing strategies targeting fast-casual and quick-service restaurant decision-makers.
- Drive lead generation through email campaigns, content marketing, social media, SEO, and digital initiatives.
- Support the development of campaigns that increase brand awareness, engagement, and qualified leads.
- Track marketing performance and use insights to improve future campaigns.
Market Research & Positioning
- Conduct research on industry trends, customer behavior, competitors, and market opportunities.
- Use insights to shape marketing strategies, messaging, and product positioning.
- Identify opportunities to strengthen the company’s presence as a trusted and innovative packaging supplier.
Content & Brand Management
- Create and manage content across blogs, newsletters, social media, digital catalogs, and other marketing channels.
- Maintain a consistent, engaging, and professional brand voice across all materials.
- Ensure branding is consistent across marketing collateral, sales materials, customer touchpoints, and digital platforms.
- Collaborate with creative teams to develop visually compelling and effective marketing assets.
Events & Trade Shows
- Organize participation in trade shows, conferences, and industry events.
- Support logistics, booth design, marketing collateral, and event preparation.
- Help maximize brand visibility and lead generation opportunities during industry events.
Cross-Functional Collaboration
- Work closely with sales, operations, production, and creative teams to ensure aligned messaging and successful campaign execution.
- Collaborate with internal teams on packaging solutions, customer-facing materials, and go-to-market initiatives.
- Support process optimization across marketing initiatives to improve efficiency, organization, and output.
What We’re Looking For
- Experience in B2B marketing, ideally within foodservice, packaging, hospitality, or related industries.
- Strong understanding of branding, audience engagement, storytelling, and lead generation.
- Ability to manage multiple projects at once with strong attention to detail.
- Hands-on experience creating marketing content across digital channels.
- Strong organizational, communication, and project management skills.
- Proficiency with Google Workspace and Slack.
- Self-starter with a fast-paced, proactive, and execution-oriented work style.
- Ability to work independently in a remote environment.
Nice to Have
- Experience producing, managing, or hosting podcasts.
- Familiarity with hospitality, foodservice, restaurant, or packaging sectors.
- Experience supporting trade shows, events, or industry conferences.
- Basic knowledge of SEO, email marketing tools, CRM platforms, or marketing analytics.
Ideal Profile
This role is a strong fit for someone who enjoys building marketing initiatives from the ground up, moving quickly, and balancing strategy with execution. The right person will be creative, organized, resourceful, and excited to help grow a brand in the foodservice packaging space.
This is a remote/telecommute position.
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