Cohen & Steers is a firm focused on digital marketing, and they are seeking a Digital Marketing Associate to support website marketing initiatives. This role involves executing, maintaining, and optimizing the firm's website while collaborating with various internal teams and external vendors.
Responsibilities
- Support the execution of website marketing initiatives, updates, and campaigns
- Assist with day-to-day website management, including content publishing, page updates, and basic troubleshooting
- Coordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updates
- Work within the CMS to maintain website content, navigation, and assets
- Help manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and compliance
- Assist with coordinating external vendors and agencies related to website development or hosting
- Support SEO, accessibility, content optimization, calls-to-action, and engagement initiatives
- Conduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devices
- Monitor website performance using analytics tools and dashboards
- Assist with basic analysis to identify trends, issues, and opportunities for improvement
- Support tagging and tracking efforts in collaboration with senior team members
- Assist in the execution of integrated digital marketing and omnichannel campaigns
- Support website-related aspects of email, automation, and CRM initiatives as needed
- Work to support website strategy for Cohen & Steers and help integrate online platforms with other digital assets
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1–3 years of experience in digital marketing, website management, or a related role (internships included)
- Hands-on experience with a content management system (CMS); WordPress experience preferred
- Basic understanding of HTML/CSS a plus
- Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
- Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
- Experience working with digital assets, documents, and content libraries
- Strong attention to detail and organizational skills
- Ability to manage multiple tasks and deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Collaborative, proactive, and eager to learn with a problem-solving mindset
- Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
- Is able to abide by the firm's hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)
- WordPress experience preferred
- Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
- Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
- Experience in Financial Services a plus, but not required
Company Overview
Cohen & Steers is a global investment manager specializing in liquid real assets, including real estate securities, listed infrastructure, and natural resource equities, as well as preferred securities and other income solutions. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.cohenandsteers.com/.