RPA is an independent advertising agency that prioritizes a People First philosophy. They are seeking an Assistant, Integrated Media Planner to support the development and optimization of integrated media campaigns for Honda model launches across various channels.
Responsibilities
- Assist in formulating and compiling integrated media recommendations across digital and traditional channels
- Support digital strategy development and the management of digital media buys, in addition to broader media plan support
- Help execute, manage, and optimize campaigns across channels, including digital
- Support campaign tracking, pacing, and performance reporting
- Prepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)
- Compile and review syndicated research and ongoing reports to inform planning and optimization
- Train, support and manage interns
- Collaborate with cross-channel partners to support cohesive, integrated plans
Skills
- Highly detail-oriented with strong organization and multitasking skills
- Strong communication skills and the ability to thrive in a fast-paced environment
- Advanced proficiency in Excel and PowerPoint (pivot tables and vlookups)
- Comfort working with numbers, media math, and performance data
- Ability to interpret research and analyze data across channels, including digital
- Interest in gaining hands-on experience with digital media planning and buying within an integrated team environment
- Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
- Strategic thinker who can juggle multiple assignments and shift priorities quickly
Company Overview
An ad agency who believes in Respect and Results It was founded in 1986, and is headquartered in Santa Monica, California, USA, with a workforce of 501-1000 employees. Its website is http://www.rpa.com.Company H1B Sponsorship
RPA has a track record of offering H1B sponsorships, with 4 in 2025, 3 in 2023, 2 in 2022, 4 in 2021. Please note that this does not guarantee sponsorship for this specific role.