People Inc. is a company focused on brand communications across various lifestyle sectors. The Assistant Manager, Brand Communications will support the PR Department by managing press coverage, creating media lists, and assisting with communications materials while developing skills in media communications.
Responsibilities
- Manage tracking of press coverage across all brands in tandem with the individual brand leads and contribute to the creation of media reports
- Research and develop new media lists for specific content pitches and maintain and update existing media contact lists on an ongoing basis
- Assist with development and distribution communications materials, inclusive of writing and copy editing
- Manage communications efforts for select brand initiatives, inclusive of drafting press pitches and announcements, as well as securing media coverage and appearances
- Respond to media inquiries in a timely manner in collaboration with brand leads, inclusive of providing editorial copy, images and assets and assists with coordinating interviews for press
- Monitor consumer and trade media across broadcast, digital, print and social to keep the team updated on relevant reporting about our industry and what’s happening within the brands’ competitive landscapes
- Manage awards submission calendars and submissions tracking
- Assist with management of media appearances, which may include calling in products, securing video, visuals, doing research, creating itineraries, helping to draft talking points, booking transportation and other logistical elements
- Support PR at events, including maintaining guest lists, handling press check-in, distributing media alerts, and developing recaps
- Participate in brainstorms and ideation for PR strategy and tactics
Skills
- Bachelor's Degree Preferred
- 1 - 3 years experience in public relations, communications, marketing, social media or related areas
- Superior written and verbal communication skills and excellent follow-through
- Knowledge of lifestyle media in areas of lifestyle, celebrity, pop culture, style, home, decor, food, beauty, entertaining, and wellness
- Highly organized with an ability to manage multiple projects with competing priorities, working under tight deadlines
- Takes initiative Shares feedback, offers ideas, helps develop solutions to PR communications materials, issues, and other comms-related
- Ability to create press materials and interact effectively with internal and external contacts
- Knowledge and comfort using social media platforms to generate brand awareness
- Understanding of key databases such as Muckrack, Cision, etc. and working knowledge of Google Suite
- Experience pitching stories to the media
- Ability to research, assess and access resources
- Comfortable working both independently of others and as a team player
- Self-motivated, solution-oriented, and creative with an ability to think outside the box
Benefits
- Medical
- Dental
- Vision
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- A generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance
- Accident, critical and hospital indemnity health insurance coverage
- Life and disability insurance
Company Overview
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.people.inc/.