MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. As an Account Associate - Public Relations & Influencer, you will work as part of an account team to develop and deliver strategic, creative client programs for consumer lifestyle clients, supporting PR and influencer campaigns from concept to execution.
Responsibilities
- Support PR and influencer campaigns: Jump in early with research, brainstorming, and creative ideation. Help bring campaigns to life from concept to execution
- Craft and share the story: Assist with writing and distributing press releases, pitches, media alerts, and influencer briefs
- Build buzz: Coordinate media/influencer mailers, product shipments, and creative seeding moments
- Coordinate events: Help plan and run media/influencer events, including vendor coordination, sourcing items, and on-site setup/teardown
- All in the details: Keep things organized and on track for your team by maintaining clean trackers, status docs, and campaign files. Coordinate media and influencer mailer kits and/or product shipping as required
- Smart research: Build thoughtful, well-researched media and influencer lists using tools like Meltwater and CreatorIQ
- Media relations: Pitch media contacts via email and phone with confidence and hustle, and remain proactive and thoughtful on expanding lists, adjusting pitches and staying close with team leads on progress
- Influencer coordination: Liaise with creators, track deliverables, and support end-to-end campaign execution
- Track and report: Monitor media coverage and influencer content, track KPIs, and support in building client-ready reports
Skills
- Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
- Excellent written and verbal communication skills
- Demonstrated organizational and time management skills, and attention to detail
- Proactive, resourceful, and thrives in a fast-paced environment
- Familiar with the evolving Canadian news media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, YouTube, etc.)
- Knowledge of PR, influencer management and AI platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
- A curious and adaptable team player
- Prior agency experience is a plus
Benefits
- Competitive compensation and benefits, including generous vacation and mental health support
- Hybrid work environment and flexible scheduling
- Parental leave top-up and professional development allowances
- Regular social events, wellness programs, and volunteer opportunities
- Access to world-class learning and leadership development through Publicis Groupe
- A culture that celebrates collaboration, innovation, and career growth
Company Overview
MSL is the most powerful influence engine for brands, companies and leaders. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.mslgroup.com.